Running craft cutting buiness is never as simple as it seems!
Tell me if this sounds familiar:
You're creating gorgeous new products all the time with your craft cutting machine.
Constantly checking in with what's trending, you're doing your best to get in on those trends while they are still popular.
Word's starting to spread about your work and people say they love your items...
...but then someone else comes in and undercuts your prices, and suddenly all your sales vanish.
Or maybe people love your work but can't afford your handcrafted items, or worse - they try to haggle you into a price so low you'd be paying THEM to buy your products.
Now your house is filling up with finished items that won't sell and zillions of unused blanks while your bank account sits sad and empty.
Fortunately, there's a way out of this cycle - by creating a clear and niched business identity with unique products, you can create a tribe of insanely loyal customers who will adore your business, your competitors will have NO CLUE how to copy you, and you'll stop spinning your wheels.
And believe it or not, it's not as difficult as you might think!
As a small businessperson, you have the advantage of being able to tap micro-niches and inject yourself into your business, creating a brand that customers will flock to and buy from over and over again.
This video course is specifically tailored to those of you in craft cutting businesses who struggle with trying to do everything and not having enough time or sales to really make it work.
It's perfect for those of you who have been looking for the latest and greatest trends, only to become disappointed when those items don't sell for you.
It will help you brand your business and help you stand out even in a crowded, competitive market. And most importantly, it will help you build a tribe of wildly loyal customers who will come to you first with their needs.
Want to know more about what's in the classes? Read on below for a more detailed outline!
How To Create And Refine Your Brand
You'll learn why you'll make more money by narrowing your focus, but also practical, actionable steps on how to create and refine your business brand to attract buying customers instead of lookie-loos or hagglers.
How To Create An Irresistible And Hard-To-Copy Product Line
You'll learn how to find your niche, create loyal customers who are uber-fans, and how to to structure your product line to make it difficult for copycats to steal your customers away.
Where And How To Sell Your Products For The Most Sales
There are many options for where and when you can sell your products without people balking at the price, haggling, or not showing up to pick up their items. You'll learn how to decide which is the best option for you to become profitable and stop wasting your time.
I've created a perfect set of complementary worksheets to help you brainstorm, narrow things down, and identify the changes you're going to make in your business.
You'll also get access to the replay of the live Q&A that I did - over two hours of me answering student questions and giving advice for their businesses.
I have a super SUPER easy trick I want to teach you - how you can use Facebook to really quickly narrow down your ideal customer so you can reach the person who is most likely to buy from you!
Q: How is the class organized? A: The class is a series of video classes that you can watch and go through at your own pace. The videos are between 5 and 20 minutes long.
Q: How long will I have access to the class? A: You will have access to this course forever!
Q: Is this class really just for craft cutting businesses? A: This course is tailored specifically for craft cutting businesses and does include teaching on some of the unique roadblocks we see in our industry. However, many of my students have been able to implement my teachings in other creative businesses as well.
Q: Do you offer a money back guarantee? A: Yes, absolutely. If you put in the work and can show me you implemented what I teach and it still doesn't work for you, you can contact me for a refund anytime within the first three months of purchase.
Bethany is the designer and owner of Board & Batten Design Co., a commercial use SVG company.
With both formal and self-taught education in business & marketing, as well as hands-on experience operating a business since 2012 with her Silhouette Cameo craft cutter, she has learned a TON of business strategies, systems, and tricks for selling her creations.
Now, her focus is to provide high quality SVG art files for her customers as well as share her business knowledge to help you run a profitable business.
All business aside, Bethany is a single mother of three who lives in a tiny cottage in the woods, and loves black coffee, reading a good sci-fi novel, and growing fresh food in her garden.
© 2018 Board & Batten Design